 |
 |
 |
 |
 |
Telmar News Telmar is pleased to announce upgrades made to Outdoor Synergy and TV Synergy. Outdoor Synergy We continue to develop and support Outdoor Synergy. Major enhancements
are planned. One is to enable the software to handle GPS, travel
diary, and single source data. The other major planned enhancement
is to enable Outdoor Synergy to be used in a Data Integration context.
We have made a major commitment to data integration with our proprietary
technique MultiBasing. TV Synergy TV Synergy is being released December 2002. Many of the features suggested by our focus group have been incorporated into the product. We wish to thank all those who participated.
Current TV Planner subscribers can upgrade to TV Synergy. All historical
plans, rate cards and ratings from TV Planner are compatible with
TV Synergy. 11/1/2002 Telmar Group Forges Industry Global Data Alliance - Facilitating Worldwide Media Research Internet-Accessibility. Telmar Group Inc., spearheads a Web-based initiative to centralize and standardize the delivery of multi-country media research data. Under the terms of the alliance, Telmar will provide technology, codification, data-integration and storage. It will also be charged with harmonizing its 192-country database and generating a single research report. This will eliminate the need for multiple country reports. Click here for Press Release. 7/23/2002 TELMAR Hosts ESOMAR's Special Breakfast Session in Cannes, France featuring our new MultiBasing data integration technique. Speakers included worldwide media industry leaders Craig Gugel, Executive Principal, Director of Strategic Insights, Optimedia International US, Inc. and Peter Allen, Director of Communications Insight, Optimum Media Directions (OMD) together with the Telmar Management team headed by Stanley P. Federman, Chairman and CEO of Telmar Group Inc. 6/10/2002
|
