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Telmar's Media Mix is used
to combine schedule delivery results for the different media
types. Multiple schedules for each media type can be selected
to create various combinations and multiple mixed schedule
scenarios.
Schedules may be imported
directly from other Telmar programs, or the schedule reach
& frequency may be manually entered.
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Simple, user-friendly interface |
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Ability to evaluate multiple
Media Mix scenarios in a single screen view |
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Print Summary or Detailed
Reports |
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Include Frequency Distribution
and/or N-Tile Analysis on the Reports |
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"What If?" Scenario allows
the user to change the number of uses and quickly
see how it will effect the schedule |
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Import media schedules exported
from supported Telmar applications |
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Select two or more mix scenarios
for reporting |
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Ability to change Duplication
between media types |
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