HMS Newspaper

HMS Newspaper is a Reach and Frequency program that uses NADbank, PMB and QDNS data if you are a subscriber to the data. You can plan newspaper buys within a single or multiple Canadian markets. Simply enter your insertions and the Reach and Frequency are calculated. Rates are supplied by Canadian CARD for budget references. Furthermore, HMS Newspaper allows you to link the NADbank databases in order to combine extended demos with the vehicles. Each plan reach can be calculated for up to 14 weeks.

Customize! Customize! Customize! Newspaper ad sizes, colour charges, positioning, and line rates may be entered as required. Furthermore, if you want to generate comparisons for newspapers that are similar, custom newspapers can be created and saved for future reference. HMS Newspaper allows you to fully evaluate your client's unique newspaper plan requirements.