Outdoor Synergy
Outdoor Synergy is used to plan outdoor advertising.
You can plan multiple markets within the various out-of-home selection
allowing you to save time and determine which scenarios may best
fit your objectives. You select your target, market(s) and out-of-home
media and are prompted to set your campaign objectives for up to
13 weeks. The program uses outdoor operator data and Industry Average
data with COMB audited circulation and population data. Again, a
Custom Market module allows you to create your own customized markets
and rates! The colourful graphing capabilities allow you to show
your clients data in a dynamic visual presentation.
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