Radio Synergy

Radio Synergy is a planning system that works with the BBM summary or diary data. The program consists of 5 component parts, which include Workbench (ranker), Synergy (buy lines), Survey Manager (loads surveys), Intermarket (combines market results to provide totals), Trending (multiple books can be compared). It is the ultimate radio planning partner that will allow you to work with ease, efficiency and confidence. Put simply, here's a quick reference on each component of the system:

Workbench works with BBM ISST summary data. It ranks radio stations in selected markets for a given demographic. The program allows you to load and print the following reports: current demo and time block, multiple demo reports (select up to 8 demos) for the current time block and multiple time blocks (select up to 8 time blocks) for the current demo.

Synergy is a planning/buying tool that works with summary or diary data. Set a time block objective for one or multiple weeks or enter your plan details on the worksheet by station and time block.

Survey Manager allows you to refresh and manage radio data.

Trending works as a negotiation tools. It works with ISST and BBM diary data. Reports can be generated for up to 16 separate demos! Simply select a base survey and up to 4 trending surveys for historical comparisons. A percentage (%) change column appears next to each survey immediately showing you the upward and downward swings versus the base study.

Intermarket generates national Reach and Frequency numbers based on the reports you have created in RADIO SYNERGY. Market totals are now at your fingertips.