Transmit

Transmit for Windows provides a full planning and post evaluation system for television using continuous peoplemeter data. Transmit is the most full featured product of its kind and users can have total confidence in the accuracy of its results. In line with the majority of counties in the world, Transmit uses the international standard for computing reach and frequency for peoplemeter data, the NBD approach.

Optimization

Transmit produces complete program level optimization to a reach or budget goal. Optimization is performed on a weekly basis and displayed for any campaign time frame. All reach estimates from the system are directly tabbed from the respondent records.

Program or Daypart

These two modules provide the facility to plan campaigns based on either programme ratings or daypart ratings. The analysis can be varied by choice of time period for past data and can be forecast forward to a future time. Up to 20 target audiences can be analyzed at one time against 6 different schedules. A variety of data is available against each programme such as the programme share, average Break rating, Break CPP and an index of each audience against the primary audience. Additionally it is possible to drill down for 1/4 hour ratings, share and individual break ratings by programme or daypart. Other features include full SQL queries on data, averaging of data, sorting, graphing, exporting, reach and frequency, N-tiles, frequency distributions.

An export facility to Flowmaster, Adplus and booking files are available.

Profiles

This module quantifies the composition of audiences to any event type, e.g. programmes, dayparts, ¼ hours or commercial breaks. Data per audience is rating, % profile, share and index. Other features such as full SQL queries, averaging, sorting, graphing and exporting are available. Up to 20 target audiences can be analyzed at one time.

Quarter Hour/Breaks

This module quantifies channel share of ratings against all ratings by ¼ hour. Data per audience by channel are ¼ hour rating, ¼ hour share and Break rating. Other features such as full SQL queries, averaging, sorting, graphing and exporting are available. Up to 10 target audiences can be analyzed at one time

All modules provide the user with the opportunity to design their own layouts on both the screen and the output.